The competition is heating up for today’s talent consultants, making the need for a personal brand even more acute. Everyone has a personal brand, usually spread across their online personas and in-person discussions, but the true power lies in cultivating and building it.
Make no mistake, your personal brand now carries extraordinary weight. When you speak to a candidate for the first time, their next move will probably involve Googling you. When pitching a prospective client, you have to be prepared for them to search your name and that of your business. Every piece of information about you online will be available for others to dissect, so make sure it’s giving the best impression.
Aim for the top
Top talent consultants set themselves apart through their personal brands. They go beyond having a completed LinkedIn profile, to defining who they are as a person and what they stand for. Candidates are increasingly value-driven, with 86 per cent of millennials looking for purpose-driven roles over paychecks.
Showing your expertise
Building a personal brand that showcases your unique expertise will also open the door to more interested candidates – and potential clients. Sharing regular content that’s relevant to your industry will attract attention and it’s even more important if you’re targeting in-demand candidates with niche skills.
Being open about your shared interests and values will also help candidates trust you. This makes a huge difference when they are searching for roles and deciding between offers – they’re more likely to trust your advice over a competitor’s. Plus, with 75 per cent of the talent pool consisting of passive candidates, that trust will serve you well when speculatively reaching out. Regular updates will also keep you front-of-mind.
Growing a network
This is a virtuous cycle, given that your network influences your personal brand by showing candidates and clients who you know. However, a strong personal brand also grows your network. A network that you can harness when needed, to fulfil roles, ask advice, get referrals and win new business. Again, if you work in an in-demand field, this network will help you find the right people much faster than competitors.
Making you more accessible
By building your personal brand based on your knowledge and values, you create natural talking points for candidates and clients to open with. Candidates will be able to shape their applications based on your brand. Meanwhile, clients may choose to work with you because your interests and values closely align with their organisation’s.
For your career
In the words of entrepreneur and speaker Gary Vaynerchuk, “It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.”
Your personal brand already exists online and offline. It’s seen when people recommend you, when they talk about you – any time they interact with you. Building a personal brand is about taking control of what’s already being said about you. That way, you can use it to your advantage. Growing your personal brand will also grow your career, your new business and network.
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